Brand Identity Design
The Machete brand is built on value, quality and chic simplicity. Believes in timeless design that translates into product and materials used.
Machete’s style is French chic with minimal yet warm and friendly feel. The brand style is a marriage between classic elegance and modern edgy charm, in a place where French stylish meets NY elegance. The logo is designed in a bold and strong type with distinguish detail made from the letter ‘C’ which portrays two earrings that are characteristic for the Machete brand. The symbol is carried across the branding, used in pattern as well as included in the communication system in a form of brackets.